DJ Sprague, CMO of Shopper Approved, explains how to build online trust and manage brand reputation through strategic use of customer reviews and psychological triggers.
DJ Sprague, CMO of Shopper Approved, explains how to build online trust and manage brand reputation through strategic use of customer reviews and psychological triggers.
Allyse Slocum from Trustpilot discusses the mechanics of fake reviews, review manipulation, and how independent platforms help maintain brand credibility and social proof.
The CEO of Shopper Approved shares best practices for collecting and showcasing reviews to power a brand's reputation and increase conversions.