Explains how to calculate the 'elective second-purchase rate' using Sidekick to uncover retention leaks hidden by standard Shopify metrics.
Explains how to calculate the 'elective second-purchase rate' using Sidekick to uncover retention leaks hidden by standard Shopify metrics.
Discusses building retention systems and why repeat purchase rates are the most critical data point for profitable growth in 2026.
Retention expert Thomas Lalas shares frameworks for doubling repurchase rates, focusing on CPG brands and customer satisfaction.