Explores building a sustainable subscription brand in the essential oils and natural products space, focusing on industry-specific marketing.
Explores building a sustainable subscription brand in the essential oils and natural products space, focusing on industry-specific marketing.
Explores how Walgreens (a major player in the highly regulated pharmacy/healthcare space) is leveraging shoppable TV and retail media.
Covers retail media incrementality and the strategic use of data for targeting consumers at the point of purchase.