Ep 40: 🍷 Uncorking DTC Wine Potential with Simon Solis-Cohen
DTC Podcast · with Simon Solis-Cohen · October 15, 2020 · 45 min
Summary
This episode reveals how DTC wine brands can thrive in a restricted industry by building one-to-one customer relationships and evolving subscription models. Learn to leverage lifestyle marketing, UGC, and create a flexible customer experience to drive sales and foster brand loyalty in the digital space.
Key takeaways
Modernize wine club structures by offering customers choice in frequency, quantity, and product beyond predetermined options to increase customer satisfaction and retention.
Develop a 5-stage wine marketing funnel that emphasizes building one-to-one relationships and telling an authentic brand story to connect deeply with consumers.
Utilize user-generated content (UGC) and reviews to build trust and social proof, especially in an industry with marketing restrictions.
Lean into lifestyle marketing by associating your wine brand with aspirational experiences and narratives to attract and retain customers.
Focus on customization and personalization within your subscription offerings to cater to individual customer preferences and maximize lifetime value.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Marketing in a restricted industry? Interested in subscription-based sales? This one's for you! In our latest pod, we chat with Simon Solis Cohen of Highway 29 Creative - an expert in DTC wine marketing. With a hospitality background and experience in the Napa wine scene, Simon took his passion for wine to the digital marketing space specializing in e-commerce, marketing, and DTC sales for the wine industry. We’ve decanted key takeaways from our chat to help you crush your DTC marketing goals.
Get it? Wine? Crushing grapes? No? You’ve stopped reading? Great. (or should I say, grape 🍇)
🍷 Build a one to one relationship 🍷 Be the star of your own story
🍷 Lean into lifestyle 🍷 Harnessing UGC reviews
🍷 OG DTC & Subscription Sips
Wine Clubs are having a bit of a reckoning at the moment, reevaluating their legacy structure in light of new offerings in the DTC Market. Historically, wine subscriptions have held a more old school “you get what you get and you don’t get upset” mentality, offering 1-3 shipments a year, with predetermined options. Now, looking at other subscription models of have changed this - wine needs to evolve. Rather than forcing your client to take six bottles of whatever you decide, when you decide - now wine club members can choose their frequency, their quantity, and their product - give the customer choice to cater their experience to their needs/wants. Don't want to just hear it through the grapevine? To learn more about Simon’s 5 stage wine marketing funnel, why cab sauv is king, the legacy of Sideways, and harvesting geekiness in the wine industry. Watch the full video here: https://youtu.be/zaeG2w-jpaA
<p
Modernize wine club structures by offering customers choice in frequency, quantity, and product beyond predetermined options to increase customer satisfaction and retention.
What does this episode say about customer retention?
Develop a 5-stage wine marketing funnel that emphasizes building one-to-one relationships and telling an authentic brand story to connect deeply with consumers.
What does this episode say about brand & content?
Utilize user-generated content (UGC) and reviews to build trust and social proof, especially in an industry with marketing restrictions.
What does this episode say about subscriptions & ltv?
Lean into lifestyle marketing by associating your wine brand with aspirational experiences and narratives to attract and retain customers.
What does this episode say about dtc strategy?
Focus on customization and personalization within your subscription offerings to cater to individual customer preferences and maximize lifetime value.
