A tactical discussion for marketing leaders on reducing friction in the funnel, specifically within forms, checkout, and booking processes to convert high-intent users.
A tactical discussion for marketing leaders on reducing friction in the funnel, specifically within forms, checkout, and booking processes to convert high-intent users.
The Hammersley Brothers share split-testing results focused on reducing friction in the cart and checkout process to improve conversion rates.
Valon Xhafa joins the show to discuss why 70% of carts are abandoned and how to mitigate this by identifying and reducing friction within the purchase funnel.