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Answer

Discussion on evolving the customer journey using Text-to-Buy and alternative media strategies beyond standard discounting.

Source: Rethinking the Customer Journey: Text-to-Buy, Post-Purchase Wins & Alternative Media on Marketing Operators.

Top episodes

1. 1. Rethinking the Customer Journey: Text-to-Buy, Post-Purchase Wins & Alternative Media

   Marketing Operators

   Discussion on evolving the customer journey using Text-to-Buy and alternative media strategies beyond standard discounting.

2. 2. E040: How Product Positioning and Post-Purchase Upsells Supercharge CRO with Shane Rostad

   Marketing Operators

   Focuses on conversion rate optimization, brand positioning, and post-purchase upsells to increase efficiency in the transaction process.

3. 3. E038: Is AppLovin Living Up To The Hype & How We're Scaling Creative Partnerships

   Marketing Operators

   An exploration of AppLovin as an emerging ad channel and how it compares to established platforms for scaling creative partnerships.

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