Mike Manheimer joins to discuss the evolution of the customer journey, specifically focusing on the shift toward RCS messaging and text-to-buy strategies.
Mike Manheimer joins to discuss the evolution of the customer journey, specifically focusing on the shift toward RCS messaging and text-to-buy strategies.
Explores the balance of SMS frequency and the future of mobile messaging through RCS, alongside ChatGPT shopping integrations.
Focuses on acquisition offers and pop-ups, but specifically discusses the future of mobile messaging via RCS as a key performance lever.