Mike Manheimer joins to discuss the future of RCS messaging and how it serves as a powerful customer insight tool within SMS programs.
Mike Manheimer joins to discuss the future of RCS messaging and how it serves as a powerful customer insight tool within SMS programs.
Explores the future of mobile messaging with RCS, finding the balance in SMS frequency, and building marketing teams from scratch.
Discusses the evolution of the customer journey, including text-to-buy and the impact of RCS on the future of mobile messaging.