Qualitative Data

Answer

Anthony Morgan discusses human-obsessed CRO, focusing on qualitative research, voice-of-customer data, and using review data to understand 'why' customers buy.

Source: Human-obsessed CRO: Unlocking Shopify Revenue With Customer Insights — Anthony Morgan | Why Conversion Rates Deceive, Why Research Beats Guessing, How To Use Review Data, What Losing Tests Actually Teach, Why Human Obsession Wins Over AI (#470) on Ecommerce Coffee Break.

Top episodes

1. 1. Human-obsessed CRO: Unlocking Shopify Revenue With Customer Insights — Anthony Morgan | Why Conversion Rates Deceive, Why Research Beats Guessing, How To Use Review Data, What Losing Tests Actually Teach, Why Human Obsession Wins Over AI (#470)

   Ecommerce Coffee Break

   Anthony Morgan discusses human-obsessed CRO, focusing on qualitative research, voice-of-customer data, and using review data to understand 'why' customers buy.

2. 2. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

   2X eCommerce Podcast

   Kathy Guzmán Galloway explores brand positioning frameworks and research techniques to solve bias on the qualitative side of market research.

3. 3. State of the Industry: May's eCommerce Trends & Insights

   Ecommerce Playbook

   An industry report analyzing May's eCommerce trends, featuring a dedicated segment on qualitative data and consumer sentiment by Jeremiah Prummer.

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