Qualitative Data

Answer

Jennifer Yue from Coach discusses putting consumers at the center of brand growth using qualitative research to understand motivations.

Source: 408. How Coach puts the consumer at the center of brand growth on Retail Gets Real.

Top episodes

1. 1. 408. How Coach puts the consumer at the center of brand growth

   Retail Gets Real

   Jennifer Yue from Coach discusses putting consumers at the center of brand growth using qualitative research to understand motivations.

2. 2. Mastering Brand Positioning for eCommerce Growth - with Kathy Guzman Galloway

   eCommerce Marketing Podcast

   Kathy Guzman Galloway explains why qualitative insights are superior to quantitative data for positioning and authentic brand promises.

3. 3. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

   2X eCommerce Podcast

   Ex-PepsiCo strategist Kathy Guzmán Galloway shares frameworks for research and overcoming bias in qualitative data gathering.

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