Qualitative Data

Answer

Ex-PepsiCo strategist Kathy Guzmán Galloway breaks down brand positioning and how to effectively use qualitative research to understand customer motivations.

Source: Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway on 2X eCommerce Podcast.

Top episodes

1. 1. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

   2X eCommerce Podcast

   Ex-PepsiCo strategist Kathy Guzmán Galloway breaks down brand positioning and how to effectively use qualitative research to understand customer motivations.

2. 2. Mastering Brand Positioning for eCommerce Growth - with Kathy Guzman Galloway

   eCommerce Marketing Podcast

   Kathy Guzman Galloway discusses why e-commerce growth depends on qualitative research to understand target audiences and brand promises.

3. 3. Tools for Collecting Market Research & Community Feedback

   Shopify Masters

   Nadya Okamoto explains how she used years of market research and community feedback to launch her brand, August.

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