Qualitative Data

Answer

Ex-PepsiCo strategist Kathy Guzmán Galloway explains how to utilize qualitative research to transform DTC brand positioning.

Source: Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway on 2X eCommerce Podcast.

Top episodes

1. 1. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

   2X eCommerce Podcast

   Ex-PepsiCo strategist Kathy Guzmán Galloway explains how to utilize qualitative research to transform DTC brand positioning.

2. 2. Tools for Collecting Market Research & Community Feedback

   Shopify Masters

   Nadya Okamoto of August shares her favorite tools for market research and leveraging community feedback to drive product development.

3. 3. Mastering Brand Positioning for eCommerce Growth - with Kathy Guzman Galloway

   eCommerce Marketing Podcast

   Kathy Guzman Galloway returns to discuss why qualitative research is vital for mastering brand positioning and moving beyond transactional relationships.

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