In a rapidly changing retail landscape, Coach's SVP of Strategy and Consumer Insights, Jennifer Yue, reveals how deep consumer understanding fuels brand growth. This episode highlights why analyzing non-customers provides crucial insights for innovation and how physical retail is transforming into immersive brand experiences. Operators will learn to leverage human-centered data to build enduring brands that resonate with evolving consumer expectations.
At a time when retail is being reshaped by technology, generational shifts and changing expectations around authenticity, understanding the consumer has never been more critical. Jennifer Yue, senior vice president of strategy and consumer insights at Coach and Tapestry, joins this episode of Retail Gets Real to share how deep listening and human-centered insight are driving growth at one of the world’s most iconic luxury brands.(00:00:00) From investment banking to consumer insight leadership(00:04:26) Why growth starts with the people who are not buying(00:08:40) Turning human insight into a competitive advantage(00:15:02) Why physical retail is becoming more important again(00:17:28) What keeps a long retail career exciting(00:19:22) The future of retail is both digital and deeply human(00:21:02) Why curiosity is a leadership advantage in retailThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 378: How Coach captivates consumers with visual storytelling