Q5 Planning

Answer

Explores the 'misunderstood' Q5 period (Christmas to Chinese New Year) and how brands can leverage lower CPMs for growth.

Source: How a Business to Business to Consumer Strategy Works | Josh Rome | Runway Health on Honest Ecommerce.

Top episodes

1. 1. How a Business to Business to Consumer Strategy Works | Josh Rome | Runway Health

   Honest Ecommerce

   Explores the 'misunderstood' Q5 period (Christmas to Chinese New Year) and how brands can leverage lower CPMs for growth.

2. 2. Collaboration and Education to Find D2C Stability | Rahul Khatri | Stoggles

   Honest Ecommerce

   Discusses brand stability and includes a specific strategic breakdown of the Q5 period for e-commerce brands.

3. 3. Organic Growth for an Organic Product | Lindsey Wilson | OWL Venice

   Honest Ecommerce

   Focuses on organic growth and retail transitions, featuring specific advice on capitalizing on the Q5 marketing opportunity.

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