Dr. Robert Cialdini, the father of persuasion science, discusses the principles of influence and his seminal book with host Steve Chou.
Dr. Robert Cialdini, the father of persuasion science, discusses the principles of influence and his seminal book with host Steve Chou.
Nik Sharma shares 40 tactical tips for DTC brands, specifically highlighting how to apply the principles of persuasion to improve site conversions.
Alex Hormozi breaks down the core principles of persuasion and how to apply them as tools to sell more products and build successful companies.