S9 E8: Top 40 Tactical Tips with Nik

Limited Supply · with Nik · September 11, 2024 · 45 min

Summary

This episode provides 40 tactical tips for ecommerce operators to significantly boost website conversions. Nik emphasizes practical, actionable improvements across conversion rate optimization, social proof, audience engagement, and compelling copywriting, rather than relying on "growth hacks." Key areas covered include mobile vs. desktop optimization, leveraging social proof, strategic discounting, ADA compliance, and simplifying the checkout experience to enhance user experience and drive sales.

Key takeaways

• Prioritize mobile-first design for your ecommerce site to maximize conversions, as many users are on mobile devices.
• Implement diverse forms of social proof, including customer testimonials, reviews, and user-generated content, to build trust and encourage purchases.
• Optimize your website for ADA compliance to broaden your reach to a larger audience and demonstrate strong brand values, while also improving overall UX.
• Simplify your checkout process and ensure all website copy is clear, concise, and benefit-driven to reduce friction and improve conversion rates.
• Systematically test and measure the impact of all marketing channels using platforms like Haus to allocate marketing spend optimally and understand true incrementality.

Themes

Topics covered

Episode description

Are hacks even real? According to Nik, they aren’t—so that’s why he’s sharing his Top 40 TIPS for conversion, social proof, audience, and copy to see more site conversions. Should you do your mobile site first, or is desktop king? How do you leverage social proof for your brand? How can you make a discount pop without being too obnoxious? Plus, Nik talks about how your site should be ADA compliant because accessibility is important to reaching more people. Partnering that with a simplified checkout experience and easy-to-understand copy are steps in the right direction. It’s not rocket science, even if it can feel overwhelming sometimes.  And don’t forget to check out more helpful tips from Nik here: nik.co/tiktokads nik.co/everydaydose   Haus is an automated, self-serve platform that allows you to configure regional experiments to measure incrementality, optimally allocate marketing dollars, and maximize growth. Test all your marketing channels, both online and offline, measure the impact across all your sales channels (DTC, Amazon, and retail), and calibrate your platform reporting for incrementality with Haus. Add scientific rigor to your marketing and make the most impact with your spend. To learn more, go to haus.io/limitedsupply    Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Frequently asked about this episode

What does this episode say about conversion & cro?

Prioritize mobile-first design for your ecommerce site to maximize conversions, as many users are on mobile devices.

What does this episode say about dtc strategy?

Implement diverse forms of social proof, including customer testimonials, reviews, and user-generated content, to build trust and encourage purchases.

What does this episode say about brand & content?

Optimize your website for ADA compliance to broaden your reach to a larger audience and demonstrate strong brand values, while also improving overall UX.

What does this episode say about analytics & attribution?

Simplify your checkout process and ensure all website copy is clear, concise, and benefit-driven to reduce friction and improve conversion rates.

What does this episode say about conversion & cro?

Systematically test and measure the impact of all marketing channels using platforms like Haus to allocate marketing spend optimally and understand true incrementality.

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