Psychographic Targeting

Top 3 podcast episodes answering this question on AskThePods · using psychographic segmentation for marketing.

Answer

Seth Waite discusses the psychology of buying, specifically contrasting demographics with psychographics to drive CPG and DTC brand growth.

Source: Ep 557: Why People Buy: CPG & DTC Brand Growth with Seth Waite on DTC Podcast.

Top episodes

  1. 1. Ep 557: Why People Buy: CPG & DTC Brand Growth with Seth Waite

    DTC Podcast

    Seth Waite discusses the psychology of buying, specifically contrasting demographics with psychographics to drive CPG and DTC brand growth.

  2. 2. The Benefits of Multi-Channel Marketing for B2C Businesses With Brian Nolan

    Up Arrow Podcast

    Brian Nolan explores multi-channel marketing for B2C, focusing on targeting consumer emotions and values through storytelling.

  3. 3. Zimini.com's Robert Carlton

    Ecommerce Conversations

    Robert Carlton discusses Zimini's platform which uses opt-in interest-based data to provide merchants with demographic and geographic targeting tools.

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