Seth Waite, a buyer psychologist, explains how psychographic profiling (understanding the 'why') drives growth for CPG and DTC brands.
Seth Waite, a buyer psychologist, explains how psychographic profiling (understanding the 'why') drives growth for CPG and DTC brands.
Explores Amazon ranking factors and a new 'Avatar 2.0' profiling tool designed to understand customer psychographics and emotional intent.
Focuses on lifecycle and retention frameworks, discussing the value of psychographic data in understanding long-term customer behavior.