Future Commerce
· with John Affourtit, Melissa Dixon
· September 10, 2024
· 34 min
Summary
This episode reveals how brands can thrive in the era of the "omnimodal" consumer, who seamlessly navigates various shopping channels. It highlights key findings from the "New Modes, Redefining Personalization In the Age of AI" report, emphasizing how AI can be leveraged for sophisticated personalization to meet evolving consumer expectations and deliver consistent, relevant experiences across all touchpoints.
Key takeaways
Understand 'omnimodal' shopping as a fluid customer journey across multiple touchpoints (mobile, social, in-store, voice), requiring brands to deliver consistent experiences throughout.
Implement AI to analyze individual customer preferences, predict needs, and deliver hyper-personalized content, product recommendations, and offers in real-time, moving beyond generic marketing.
Integrate diverse data sources to construct comprehensive customer profiles, which are essential for fueling effective AI-driven personalization engines and creating authentic customer connections.
Focus on bridging online and offline experiences, utilizing AI to optimize every stage of the customer lifecycle from discovery to conversion, loyalty, and advocacy.
Adopt a flexible and adaptive approach to meet consumers wherever they are, leveraging AI for improved customer service, marketing automation, and operational efficiency to drive sustainable growth.
Themes
ai & automationconversion & crocustomer retentionretail & omnichannel
Recorded live from BigSummit, Phillip and Brian join John Affourtit (Senior Director of Strategic Sales at Attentive) and Melissa Dixon (Senior Director of Content Marketing at BigCommerce) to share expert insights on the future of consumer behavior. Dig into the newest Future Commerce & BigCommerce report: New Modes, Redefining Personalization In the Age of AI and learn how brands can stay ahead of ecommerce’s rapidly evolving landscape – from the rise of “omnimodal” shopping to AI’s growing role in personalization. Listen now!
Frequently asked about this episode
What does this episode say about ai & automation?
Understand 'omnimodal' shopping as a fluid customer journey across multiple touchpoints (mobile, social, in-store, voice), requiring brands to deliver consistent experiences throughout.
What does this episode say about conversion & cro?
Implement AI to analyze individual customer preferences, predict needs, and deliver hyper-personalized content, product recommendations, and offers in real-time, moving beyond generic marketing.
What does this episode say about customer retention?
Integrate diverse data sources to construct comprehensive customer profiles, which are essential for fueling effective AI-driven personalization engines and creating authentic customer connections.
What does this episode say about retail & omnichannel?
Focus on bridging online and offline experiences, utilizing AI to optimize every stage of the customer lifecycle from discovery to conversion, loyalty, and advocacy.
What does this episode say about ai & automation?
Adopt a flexible and adaptive approach to meet consumers wherever they are, leveraging AI for improved customer service, marketing automation, and operational efficiency to drive sustainable growth.
