Prospecting Vs. Retargeting

Answer

Nik Sharma breaks down 2024 BFCM trends, highlighting the strategic tension between prospecting for new customers and leaning into retargeting.

Source: S10 E5: 2024 BFCM Recap: Bigger, Better, Bolder? on Limited Supply.

Top episodes

1. 1. S10 E5: 2024 BFCM Recap: Bigger, Better, Bolder?

   Limited Supply

   Nik Sharma breaks down 2024 BFCM trends, highlighting the strategic tension between prospecting for new customers and leaning into retargeting.

2. 2. The Right Way to Use Google and Meta Ads to Scale Your DTC Sales from $1M to $10M+ → Sam Piliero (2nd Interview)

   2X eCommerce Podcast

   Tactical insights on scaling DTC sales, focusing on whether to separate prospecting and retargeting or allow consolidated campaigns to manage both.

3. 3. Fix Your Meta Ad Account in 60 Minutes: 10 Fatal Errors From 50 Real-World Audits

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   A breakdown of common Meta ad errors, featuring a debate on the necessity of dedicated retargeting versus prospecting-focused growth.

← Search again on AskThePods