Prospecting Vs. Retargeting

Top 3 podcast episodes answering this question on AskThePods · comparing prospecting and retargeting strategies.

Answer

Kunle Campbell and Sam Piliero discuss tactical scaling on Meta/Google, focusing on the relationship between prospecting, retargeting, and retention exclusions.

Source: The Right Way to Use Google and Meta Ads to Scale Your DTC Sales from $1M to $10M+ → Sam Piliero (2nd Interview) on 2X eCommerce Podcast.

Top episodes

  1. 1. The Right Way to Use Google and Meta Ads to Scale Your DTC Sales from $1M to $10M+ → Sam Piliero (2nd Interview)

    2X eCommerce Podcast

    Kunle Campbell and Sam Piliero discuss tactical scaling on Meta/Google, focusing on the relationship between prospecting, retargeting, and retention exclusions.

  2. 2. Fix Your Meta Ad Account in 60 Minutes: 10 Fatal Errors From 50 Real-World Audits

    The Bottom Line: Ecommerce Tactics for Profitable Growth

    Explores common Meta ad mistakes, advocating for a prospecting-first mindset to drive new customer growth rather than inefficient retargeting setups.

  3. 3. S10 E5: 2024 BFCM Recap: Bigger, Better, Bolder?

    Limited Supply

    A 2024 BFCM recap analyzing why brands shifted focus toward retargeting existing audiences rather than aggressive prospecting for new customers during peak season.

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