Prospecting Vs. Retargeting

Answer

Paul Rajotte of Shoelace discusses their transition from being a retargeting-only platform to offering prospecting services.

Source: Setting Expectations: What Should You Set and What Should Expect | Paul Rajotte | Shoelace on Honest Ecommerce.

Top episodes

1. 1. Setting Expectations: What Should You Set and What Should Expect | Paul Rajotte | Shoelace

   Honest Ecommerce

   Paul Rajotte of Shoelace discusses their transition from being a retargeting-only platform to offering prospecting services.

2. 2. S10 E5: 2024 BFCM Recap: Bigger, Better, Bolder?

   Limited Supply

   Nik Sharma reviews BFCM 2024 strategies, analyzing the balance between site retargeting and net-new customer prospecting.

3. 3. Fix Your Meta Ad Account in 60 Minutes: 10 Fatal Errors From 50 Real-World Audits

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   Cody discusses common Meta ad mistakes, arguing for a prospecting-heavy approach to drive true brand growth.

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