Prospecting Campaigns

Answer

A deep dive into AppLovin's incrementality, specifically contrasting universal campaigns with dedicated prospecting campaigns using real client data.

Source: Is AppLovin Actually Incremental? 8 Tests, Real Data, Real Results on Ecommerce Playbook.

Top episodes

1. 1. Is AppLovin Actually Incremental? 8 Tests, Real Data, Real Results

   Ecommerce Playbook

   A deep dive into AppLovin's incrementality, specifically contrasting universal campaigns with dedicated prospecting campaigns using real client data.

2. 2. Fix Your Meta Ad Account in 60 Minutes: 10 Fatal Errors From 50 Real-World Audits

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   An audit of 50 Meta ad accounts highlighting the philosophy that every campaign on Meta should function as a prospecting campaign for growth.

3. 3. Boost Your Sales With Incrementality

   Ecommerce Playbook

   A discussion on incrementality in ecommerce, specifically how to value campaigns targeted exclusively at prospecting versus retargeting.

← Search again on AskThePods