Founder Melanie Masarin shares the playbook for launching Ghia, focusing on creative distribution and go-to-market strategies for new product categories.
Founder Melanie Masarin shares the playbook for launching Ghia, focusing on creative distribution and go-to-market strategies for new product categories.
Anna Simon of Primal Kitchen discusses optimizing the shopper journey, including proactive offers and targeting customers based on purchase behavior.
An Amazon seller discusses the risks of quality issues and the necessity of rigorous product sampling and inspection during the sourcing phase.