Product Sampling Strategies

Answer

Scout Brisson of De Soi discusses scaling a brand through aggressive sampling programs and how to measure their ROI.

Source: How De Soi Built a Brand in a Category No One Believed In on Shopify Masters.

Top episodes

1. 1. How De Soi Built a Brand in a Category No One Believed In

   Shopify Masters

   Scout Brisson of De Soi discusses scaling a brand through aggressive sampling programs and how to measure their ROI.

2. 2. Ep 624: How Cove Soda Builds an Email and SMS List With No DTC, Trading Full Cans for Signups at Events

   DTC Podcast

   Cove Soda shares their strategy for using event-based sampling to build zero-party data (email/SMS lists) without a DTC site.

3. 3. S11 E2: The Low Down on DTC Data, Deals, and Discounts (with Isaac Medeiros, Founder at Kanpai Foods)

   Limited Supply

   Isaac Medeiros discusses 'guerrilla sampling' and unconventional, cost-effective ways to get products into consumers' hands in high-traffic areas.

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