This episode provides a strategic roadmap for building a private label brand on Amazon from the ground up, emphasizing practical approaches to product sourcing, keyword research, and PPC campaign management. It offers actionable advice to optimize advertising spend and avoid common pitfalls, equipping e-commerce operators with the knowledge to establish and scale a profitable private label business.
Key takeaways
Prioritize in-depth keyword research, especially focusing on long-tail keywords, to achieve cheaper advertising costs and improve organic visibility for new private label products.
Simplify your PPC campaign structure by avoiding running too many campaigns, which can lead to diluted efforts and inefficient ad spend.
Implement a strategic PPC campaign management approach, continually optimizing bids and targeting to maximize ROAS and minimize ACOS.
Leverage insights from experienced professionals and aggregators like Thrasio to understand effective strategies for scaling private label brands and navigating the Amazon ecosystem.
Focus on developing a strong understanding of international trade and purchasing principles to build a resilient and scalable global e-commerce supply chain for your private label business.
Develop a strategic sourcing plan to identify reliable suppliers and develop high-quality, differentiated private label products.
The guest on today's episode is Louis Roubert. He is the PPC Manager at Thrasio which is one of the largest aggregators in the world. Formerly, he also co-owned a company in the eyewear industry. He has a Master's degree in International Trade Management and Purchasing. In today’s episode, he discusses strategies to build a private label from the ground up. Takeaways: Do not run too many campaigns.You have to have keyword research.Use long tail keywords for a cheaper cost.Fi...
Frequently asked about this episode
What does this episode say about brand building?
Prioritize in-depth keyword research, especially focusing on long-tail keywords, to achieve cheaper advertising costs and improve organic visibility for new private label products.
What does this episode say about e-commerce operations?
Simplify your PPC campaign structure by avoiding running too many campaigns, which can lead to diluted efforts and inefficient ad spend.
What does this episode say about ppc advertising?
Implement a strategic PPC campaign management approach, continually optimizing bids and targeting to maximize ROAS and minimize ACOS.
What does this episode say about private label strategy?
Leverage insights from experienced professionals and aggregators like Thrasio to understand effective strategies for scaling private label brands and navigating the Amazon ecosystem.
What does this episode say about brand building?
Focus on developing a strong understanding of international trade and purchasing principles to build a resilient and scalable global e-commerce supply chain for your private label business.
