Scout Brisson discusses how De Soi uses sampling as a core marketing strategy to build a brand in a new category and convert skeptics.
Scout Brisson discusses how De Soi uses sampling as a core marketing strategy to build a brand in a new category and convert skeptics.
A discussion on creative and cost-effective 'guerrilla sampling' tactics to acquire customers and leverage data.
John Willkom explains how to use Amazon's infrastructure to distribute product samples to consumers and improve Customer Lifetime Value.