Product Naming Strategies

Answer

John McDonald of Semihandmade discusses brand extension strategies and the 'Good-Better-Best' model when competing with large retailers.

Source: Semihandmade's John McDonald on hitching his wagon to Ikea, and then competing with it on Modern Retail Podcast.

Top episodes

1. 1. Semihandmade's John McDonald on hitching his wagon to Ikea, and then competing with it

   Modern Retail Podcast

   John McDonald of Semihandmade discusses brand extension strategies and the 'Good-Better-Best' model when competing with large retailers.

2. 2. Why You Should Prioritize Design for Your Business

   Shopify Masters

   Jake Miller, founder of Fellow, discusses how prioritizing design and exclusive seasonal releases builds brand identity and customer community.

3. 3. Strategies to Build a Private Label from Ground Up - Louis Roubert - Amazon Legends - Episode #195

   Amazon Legends Podcast

   Louis Roubert shares strategies for launching and scaling private label brands, focusing on differentiation and market management.

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