Mike Feldstein of Jaspr discusses building air purifiers designed for extreme durability and the importance of aligning product warranties with true life expectancy.
Mike Feldstein of Jaspr discusses building air purifiers designed for extreme durability and the importance of aligning product warranties with true life expectancy.
Michael Kaufman explores using lifetime warranties as a strategic advantage on Amazon to signal quality and build long-term brand identity.
HexClad CEO Daniel Winer discusses building a 'Legacy Brand' by creating products designed to last a lifetime and backing them with a guarantee.