Nurturing Business Relationships For Steady Wins | Mike Feldstein | Jaspr
Honest Ecommerce
· with Mike Feldstein
· January 8, 2024
· 29 min
Summary
This episode dives into the journey of Jaspr, a D2C air purifier brand. The founder, Mike Feldstein, shares how his background in disaster relief exposed a critical gap in the consumer air purifier market. He explains the transition from B2B sales to successfully launching a D2C e-commerce operation, highlighting the importance of clear communication and education to convey product value online. This is a story of identifying a need, iterating on a solution, and adapting sales strategy for the modern e-commerce landscape.
Key takeaways
Identify market gaps by drawing on unique experiences, even if tangential to your current business. Mike's disaster relief work informed Jaspr's product development.
Don't be afraid to pivot your sales strategy. Jaspr's move from B2B to D2C unlocked significant growth by reaching a broader audience and scaling communication.
Educate your customers on the 'why' behind your product's value, especially for premium or innovative items. Jaspr focuses on explaining why their air purifier is worth its price point.
Embrace iterative product development. It took Jaspr three years and multiple prototypes to perfect their product before scaling.
On this episode of Honest Ecommerce, we have Mike Feldstein from Jaspr. His background in cleaning up after a natural disaster, sparked the creation of an exceptional air purifier designed for high performance but with aesthetics that the D2C market demands.
We talk about constantly improving the quality of a product, using more creative ways to grow your business, building real-life relationships with customers, and so much more!
Frequently asked about this episode
What does this episode say about dtc strategy?
Identify market gaps by drawing on unique experiences, even if tangential to your current business. Mike's disaster relief work informed Jaspr's product development.
What does this episode say about brand & content?
Don't be afraid to pivot your sales strategy. Jaspr's move from B2B to D2C unlocked significant growth by reaching a broader audience and scaling communication.
What does this episode say about founder & leadership?
Educate your customers on the 'why' behind your product's value, especially for premium or innovative items. Jaspr focuses on explaining why their air purifier is worth its price point.
What does this episode say about product & merchandising?
Embrace iterative product development. It took Jaspr three years and multiple prototypes to perfect their product before scaling.
