Product Launch Pitfalls

Answer

Carly McMillen explains how to identify and recover from product launch failures using PPC and rebranding strategies.

Source: Why PPC Is the Secret to Recovering a Failed Product Launch — Carly McMillen | How PPC uncovers new use cases and audiences, How rebranding boosts product performance, What metrics show a launch isn’t working (#360) on Ecommerce Coffee Break.

Top episodes

1. 1. Why PPC Is the Secret to Recovering a Failed Product Launch — Carly McMillen | How PPC uncovers new use cases and audiences, How rebranding boosts product performance, What metrics show a launch isn’t working (#360)

   Ecommerce Coffee Break

   Carly McMillen explains how to identify and recover from product launch failures using PPC and rebranding strategies.

2. 2. From Air Force to E-Commerce: Amy Wees on Innovation, Negotiation, and Entrepreneurial Success

   Firing The Man

   Entrepreneur Amy Wees shares her journey and highlights the common mistakes innovators make when launching new products on Amazon.

3. 3. 126. [BIZ BITE] Why Don’t I Get a Lot of Traction When I Launch a New Product?

   eCommerce Badassery

   A guide to understanding why new product launches fail to gain traction and the pitfalls to avoid for better sales results.

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