126. [BIZ BITE] Why Don’t I Get a Lot of Traction When I Launch a New Product?

eCommerce Badassery · May 5, 2022 · 5 min

Summary

This episode reveals a simple, actionable 4-step system to ensure new product launches generate significant sales and traction, rather than underperforming. It promises to equip ecommerce operators with the strategies needed to confidently sell out new inventory, collections, or promotions by building demand and urgency. If you struggle with new products failing to meet sales expectations, this episode provides a clear roadmap to success.

Key takeaways

• Implement a structured 4-step system for every product launch to move beyond just listing products and hoping for sales.
• Prioritize pre-launch planning by conducting thorough market research, defining clear goals, and preparing all marketing assets to build anticipation effectively.
• Leverage teasers, email campaigns to existing customers, and influencer outreach to generate excitement and demand before launch day.
• Rigorously analyze post-launch performance metrics and gather customer feedback to refine future launch strategies and optimize ongoing product sales.
• Create demand and urgency around new products, rather than passively waiting for sales, to achieve a sell-out scenario.

Themes

Topics covered

Episode description

If you're launching new products, collections, or promotion and not seeing the sales results that you want... this is the episode for you. What You’ll Learn The simple 4-step system to sell out your product launches Read the Full Transcript http://ecommercebadassery.com/126 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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Frequently asked about this episode

What does this episode say about product & merchandising?

Implement a structured 4-step system for every product launch to move beyond just listing products and hoping for sales.

What does this episode say about paid acquisition?

Prioritize pre-launch planning by conducting thorough market research, defining clear goals, and preparing all marketing assets to build anticipation effectively.

What does this episode say about brand & content?

Leverage teasers, email campaigns to existing customers, and influencer outreach to generate excitement and demand before launch day.

What does this episode say about dtc strategy?

Rigorously analyze post-launch performance metrics and gather customer feedback to refine future launch strategies and optimize ongoing product sales.

What does this episode say about product & merchandising?

Create demand and urgency around new products, rather than passively waiting for sales, to achieve a sell-out scenario.

Listen

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