Product Diversification

Answer

Braxton Manley discusses expanding Braxley Bands beyond its hero product into new lines using sustainable materials.

Source: Maker of Apple Watch Bands Looks to Diversify on Ecommerce Conversations.

Top episodes

1. 1. Maker of Apple Watch Bands Looks to Diversify

   Ecommerce Conversations

   Braxton Manley discusses expanding Braxley Bands beyond its hero product into new lines using sustainable materials.

2. 2. Ridge CEO Sean Frank on trying to build a $1B accessory brand

   Modern Retail Podcast

   The CEO of Ridge explains the necessity of moving beyond their famous wallet to build a multi-product accessory powerhouse.

3. 3. Expanding your DTC business to wholesale and into new product lines with Dan from Uther Supply

   eCommerce MasterPlan

   Uther Supply founder Dan Erdman details the logistics of expanding into new product lines and moving from DTC to wholesale.

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