Logitech's new CEO, Hanneke Faber, is shaking up the company's strategy, moving away from past growth drivers like smart home devices. She's introducing a disruptive "forever mouse" concept, where hardware is purchased once and continually upgraded with software and potentially subscription features. This signals a major shift towards recurring revenue and hardware-as-a-service models for consumer electronics.
Today, I’m talking with Hanneke Faber, the CEO of Logitech. Hanneke’s still pretty fresh to the role: She joined the company last October, after former CEO Bracken Darrell left following the pandemic boom and subsequent economic slowdown that halted Logitech’s growth. Hanneke, who comes from Unilever and Procter & Gamble, is new to the world of consumer electronics. So we talked about the structural changes she’s already making at Logitech, and the changes she intends to make in the future. It sounds like some Logitech products, like its smart home doorbells and cameras, are not long for this world. You’ll also hear Hanneke talk about a concept called the “forever mouse” — a mouse you buy once and upgrade over time with new software features — features that of course might carry a subscription fee. Subscription mice! It’s a lot. Links: How Logitech bet big on work from home | Decoder Logitech CEO Bracken Darrell is leaving for another job | The Verge Webcams have become impossible to find, and prices are skyrocketing | The Verge Logitech appoints Hanneke Faber as new CEO | Reuters Logitech’s new low-profile keyboard fits Cherry MX keycaps | The Verge Logitech’s Meta Quest stylus helps artists work in 3D | The Verge Logitech targets faster growth via education, health and AI | Reuters Logitech wants you to press its new AI button | The Verge Logitech’s best gaming mouse just got better | The Verge Logitech’s articulating arm webcam launches on Indiegogo | The Verge Transcript: https://www.theverge.com/e/23970888 Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. Our editor is Callie Wright. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices