Product Assortment Strategy

Answer

Joe Keenan interviews Blenders Eyewear CEO Chase Fisher on expanding from DTC into physical retail, focusing on assortment and merchandising.

Source: Why D-to-C Brand Blenders Eyewear is Expanding Into Brick-and-Mortar on Total Retail Talks.

Top episodes

1. 1. Why D-to-C Brand Blenders Eyewear is Expanding Into Brick-and-Mortar

   Total Retail Talks

   Joe Keenan interviews Blenders Eyewear CEO Chase Fisher on expanding from DTC into physical retail, focusing on assortment and merchandising.

2. 2. Profit-Boosting Merchandising Strategies for Growth — Daniel Gurevitch | How Smart Merchandising Drives Growth, Why Bestseller Metrics Can Mislead Decisions, How Smart Widgets Improve Recommendations, How Shopify Stores Manage Large Catalogs (#361)

   Ecommerce Coffee Break

   Claus Lauter and Daniel Gurevitch discuss how to manage large Shopify catalogs and use merchandising strategies to drive growth and product discovery.

3. 3. How to Make Better Pricing Decisions as an eCommerce Operator → Aaron Cowper

   2X eCommerce Podcast

   Aaron Cowper, founder of ShopGrok, joins Kunle Campbell to discuss pricing strategies and how to understand the role of every product within your range.

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