Profit-Boosting Merchandising Strategies for Growth — Daniel Gurevitch | How Smart Merchandising Drives Growth, Why Bestseller Metrics Can Mislead Decisions, How Smart Widgets Improve Recommendations, How Shopify Stores Manage Large Catalogs (#361)
Merchandising isn't just about sales; it's about profit. This episode reveals how focusing solely on bestsellers can erode profitability by creating dead stock. Learn how to strategically merchandise your entire catalog, leveraging data beyond basic sales to boost your bottom line, especially for Shopify Plus stores.
Key takeaways
Don't rely solely on sales quantity for 'bestseller' status; incorporate conversion rates, add-to-cart data, reviews, and crucially, inventory levels to define truly profitable bestsellers.
Implement a balanced merchandising strategy that promotes new arrivals, bestsellers, _and_ slow-moving items simultaneously within collection pages to improve cash flow and reduce hidden costs of dead stock.
Utilize advanced analytics that attribute sales directly to the collection page they originated from, rather than broadly to all collections a product belongs to, for accurate performance insights.
Leverage smart widgets and product recommendations beyond simple "you may also like" by segmenting and displaying a mix of personalized products, frequently bought items, new arrivals, bestsellers, and slow movers.
Integrate return data into your merchandising strategy to avoid promoting high-return products, even if they sell well, as they negatively impact profitability.
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- Discover how to make product discovery effortless for your customers and maximize profitability in your store. On this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter chats with Daniel Gurevitch, Co-founder and CEO of Kimonix, about strategies for collection management, product sorting, and profit-driven merchandising. &...
Frequently asked about this episode
What does this episode say about conversion rate optimization?
Don't rely solely on sales quantity for 'bestseller' status; incorporate conversion rates, add-to-cart data, reviews, and crucially, inventory levels to define truly profitable bestsellers.
What does this episode say about e-commerce analytics?
Implement a balanced merchandising strategy that promotes new arrivals, bestsellers, _and_ slow-moving items simultaneously within collection pages to improve cash flow and reduce hidden costs of dead stock.
What does this episode say about inventory management?
Utilize advanced analytics that attribute sales directly to the collection page they originated from, rather than broadly to all collections a product belongs to, for accurate performance insights.
What does this episode say about profit-driven merchandising?
Leverage smart widgets and product recommendations beyond simple "you may also like" by segmenting and displaying a mix of personalized products, frequently bought items, new arrivals, bestsellers, and slow movers.
What does this episode say about conversion rate optimization?
Integrate return data into your merchandising strategy to avoid promoting high-return products, even if they sell well, as they negatively impact profitability.
