A deep dive into BFCM strategies, covering forecasting, spend pacing, and holiday shipping logistics to ensure Q4 success.
A deep dive into BFCM strategies, covering forecasting, spend pacing, and holiday shipping logistics to ensure Q4 success.
The team reviews incrementality lessons from BFCM and discusses setting goals for 2026, including Shopify's new tools and data democratization.
A guide to marketing in a recession, discussing where to cut costs, where to double down, and how to adapt to a tough economic environment.