Print Media Marketing

Answer

Explores Dollar General's retail media network, focusing on in-store and physical media tactics for reaching customers in the 'last mile'.

Source: Scaling Retail Media for the Last Mile of America with Dollar General | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Scaling Retail Media for the Last Mile of America with Dollar General | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Explores Dollar General's retail media network, focusing on in-store and physical media tactics for reaching customers in the 'last mile'.

2. 2. The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   Analyzes the growth and strategy of in-store retail media, physical advertising, and the evolution of brick-and-mortar marketing.

3. 3. Creating Media Moments with A PR Expert

   Shopify Masters

   A guide to PR strategy, focusing on securing placements in traditional press and media outlets to drive brand awareness.

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