This episode explores different pricing models like subscription and value-based pricing, and how to align them with your target audience for scaling.
This episode explores different pricing models like subscription and value-based pricing, and how to align them with your target audience for scaling.
Mike and Drew Marconi discuss the intricacies of e-commerce pricing, focusing on value-based models versus cost-based models.
Paulina Masson analyzes pricing psychology and specific strategies like price skimming and A/B testing for e-commerce brands.