Pricing Models

Answer

Explores how pricing adjustments impact revenue, featuring a case study on a 15% price cut that resulted in a 60% revenue increase for Ridge.

Source: How a 15% Price Cut Sent a Ridge Product’s Revenue Up 60% on Marketing Operators.

Top episodes

1. 1. How a 15% Price Cut Sent a Ridge Product’s Revenue Up 60%

   Marketing Operators

   Explores how pricing adjustments impact revenue, featuring a case study on a 15% price cut that resulted in a 60% revenue increase for Ridge.

2. 2. The Performance Creative Director Hire: Operator vs. Ideator

   Marketing Operators

   Discusses hiring performance creative directors and delves into modeling ROAS, click-through rates, and incrementality.

3. 3. Incrementality Testing for Black Friday, Cyber Monday: What to Spend?

   Marketing Operators

   Focuses on incrementality testing and spend strategies for major sales events, covering deal structuring and high-AOV product considerations.

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