Price Sensitivity

Answer

A recent look at how brands navigate economic pressure, using testing strategies to determine customer tolerance for price changes and maintaining mission-driven value.

Source: Staying Purpose-Driven During Economic Uncertainty: How Mission-Based Brands Navigate Tariffs and Market Pressure with Mickey Winter & Carrie Weidenbach on eCommerce Evolution.

Top episodes

1. 1. Staying Purpose-Driven During Economic Uncertainty: How Mission-Based Brands Navigate Tariffs and Market Pressure with Mickey Winter & Carrie Weidenbach

   eCommerce Evolution

   A recent look at how brands navigate economic pressure, using testing strategies to determine customer tolerance for price changes and maintaining mission-driven value.

2. 2. Ep 499: Emergency Pod – How Four Sigmatic is Navigating Tariffs Without Losing Customers

   DTC Podcast

   Tactical discussion on navigating price sensitivity and elasticity during tariff increases without losing the customer base.

3. 3. E437: Making Sure Your Price is Right with Drew Marconi

   The EcomCrew Ecommerce Podcast

   Drew Marconi of Intelligems discusses how price changes affect demand and the nuances of finding the right price point through split testing.

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