Mike sits down with the co-founder of Intelligems, Drew Marconi, to discuss a subject many entrepreneurs find quite personal: pricing. Pricing is a tricky aspect to navigate when running a business. Set it too high, you'll turn away potential customers. Set it too low and you'll run the risk of struggling to keep your business afloat. So, how do you balance the scales in a mutually beneficial way? This week on the show, Drew Marconi of Intelligems talks to us about the company he co-founded, the impact of price on conversion, the importance of price testing, and the best ways to go about it. Audio Timestamps: Intro - 0:00 Invitation to Prosper Event - 1:41 How Drew's interest in pricing started - 4:22 Background of Intelligems - 7:16 The importance of experimentation in pricing - 9:07 Best methods for price testing - 11:13 What Mike is doing wrong regarding repricing - 17:10 Being afraid of touching pricing - 20:38 <li style="fo