Price Elasticity

Answer

Alok Jain of West Marine discusses balancing quantity and quality in marketing analytics and CRM ROI.

Source: West Marine Exec on CRM Marketing ROI: 'Consider Both Quantity and Quality' on Total Retail Talks.

Top episodes

1. 1. West Marine Exec on CRM Marketing ROI: 'Consider Both Quantity and Quality'

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   Alok Jain of West Marine discusses balancing quantity and quality in marketing analytics and CRM ROI.

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   An analysis of Amazon's cost-cutting and E.l.f. Cosmetics' rapid growth and momentum in the retail sector.

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