Aaron Cowper of ShopGrok discusses eCommerce pricing strategies and how to calculate price elasticity for competitive products.
Aaron Cowper of ShopGrok discusses eCommerce pricing strategies and how to calculate price elasticity for competitive products.
Alex Hormozi breaks down why pricing is often inelastic and offers frameworks for testing much higher price points to drive profit.
Rick Cadotte discusses navigating forced price increases due to tariffs and how to measure customer sensitivity (elasticity).