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How B-to-B Retailer etailz is Optimizing E-Commerce Sales

Total Retail Talks · with Keri Rhodes · August 24, 2015 · 3 min

Summary

etailz leveraged data to build a $100 million B2B retail business by optimizing supplier and consumer experiences across multiple channels. This episode discusses how B2B brands can use innovation and technology for ecommerce success.

Key takeaways

Themes

retail & omnichannelanalytics & attributionfounder & leadership

Topics covered

b2b ecommercedata utilizationmulti-channel strategyecommerce innovationbusiness scaling

Episode description

etailz, Inc. is a B-to-B startup that's leveraged data to improve supplier and consumer experiences in multiple channels, helping it to grow into a $100 million company. In this latest episode of Total Retail Talks, Keri Rhodes, marketing director at etailz, discusses how the company was able to scale and grow its business from humble…

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Frequently asked about this episode

What does this episode say about retail & omnichannel?
Implement data-driven strategies to improve both supplier and consumer experiences across all channels.
What does this episode say about analytics & attribution?
Prioritize innovation and technology to scale and grow your B2B ecommerce operations.
What does this episode say about founder & leadership?
Focus on multi-channel optimization to reach a wider audience and drive growth.
What does this episode say about retail & omnichannel?
Adopt a customer-centric approach in your B2B model to enhance engagement and satisfaction.

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