Explores why top Shopify brands are spending millions on postcards, focusing on the high ROI and effectiveness of direct mail versus digital ads.
Explores why top Shopify brands are spending millions on postcards, focusing on the high ROI and effectiveness of direct mail versus digital ads.
Andrew Faris and the hosts discuss underrated growth tactics, specifically deep-diving into how direct mail and postcards fit into a modern media mix.
Highlights the massive opportunity in direct mail for 2023, citing specific response rate statistics and consumer preferences that drive ROI.