Analyzes the trend of top Shopify brands investing heavily in direct mail and postcards to bypass rising digital ad costs.
Analyzes the trend of top Shopify brands investing heavily in direct mail and postcards to bypass rising digital ad costs.
Discusses how direct mail fits into a DTC marketing mix, focusing on the critical 7-14 day post-purchase window and multi-channel retention.
Mike and Drew Sanocki discuss why postcards remain relevant and how businesses can use physical mail to touch base with customers.