The team discusses integrating ChatGPT shopping, SMS frequency limits, and a deep dive into direct mail solutions and postcard marketing tactics for acquisition and retention.
The team discusses integrating ChatGPT shopping, SMS frequency limits, and a deep dive into direct mail solutions and postcard marketing tactics for acquisition and retention.
Explores Meta ad performance, Shopify's AI updates, and features a significant deep dive into direct mail effectiveness and optimizing postcard campaigns for DTC brands.
Michael Epstein of PostPilot joins to discuss using direct mail to reacquire churned customers and create physical touchpoints in a digital world.