Nicole Barnes discusses strategies to overcome privacy policy impacts, focusing on retargeting and measuring ROI in the current data-challenged landscape.
Nicole Barnes discusses strategies to overcome privacy policy impacts, focusing on retargeting and measuring ROI in the current data-challenged landscape.
A case study on switching to direct mail for customer acquisition after iOS 14 disrupted Facebook ad performance for a DTC brand.
Ash Melwani shares how Obvi adapted to iOS 14.5 through massive creative testing (40 new creatives a week) and building community via Facebook Groups.