Ep 202: 5x Your Revenue with a Facebook Group, 40 new creatives a week, and an app with Ash Melwani from Obvi Collagen.
DTC Podcast · with Ash Melwani · May 16, 2022 · 46 min
Summary
Obvi Collagen's co-founder, Ash Melwani, reveals how their brand is disrupting the collagen industry and aiming for 5x revenue growth. This episode provides actionable strategies for DTC operators, including leveraging Facebook Groups for community building, gamifying the cart experience with complementary products over discounts, and rigorously testing 40 new Facebook ad creatives weekly to combat iOS 14.5 challenges. Learn how a dedicated mobile app can passively generate significant revenue.
Key takeaways
Utilize a Facebook Group as a core community hub to foster deeper customer connections, gather feedback, and drive sales for your DTC brand.
Implement gamification in your cart experience and prioritize offering complimentary products or bundles instead of relying solely on discounts to increase average order value and customer satisfaction.
Adopt an aggressive creative testing strategy for paid social ads, aiming for at least 40 new creatives per week to stay ahead of platform changes like iOS 14.5 and optimize performance.
Explore integrating a mobile app solution (e.g., TapCart) to provide a "set it and forget it" revenue stream, as it can passively contribute a significant percentage to overall revenue.
Differentiate your brand in competitive markets through strong branding, community building, and a gamified customer experience rather than just product features.
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck, and today we’re talking with Ash Melwani, cofounder of Obvi collagen
Obvi is disrupting the nearly $10 Billion dollar collagen industry, standing apart from the competition by building a deeper connection to its customers through branding, community, and a gamified customer experience.
https://myobvi.com
In 2022 Obvi’s aiming to 5x its revenue from just two years earlier in 2020 and with ash leading the charge I don’t doubt they’ll get there.
In today’s cast you’ll hear all about: Why you should add a Facebook group to your customer experience and exactly how to leverage it as a nucleus for your brand. How to gamify your cart experience, and why adding complimentary products beats discounting Why Ash tests 40 new pieces of creative every week on Facebook Ads to beat the iOS14.5 blues And how a set it and forget it App with TapCart produced 10% of their 2021 revenue passively Subscribe to DTC Newsletter - https://dtcnews.link/signup
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Utilize a Facebook Group as a core community hub to foster deeper customer connections, gather feedback, and drive sales for your DTC brand.
What does this episode say about paid acquisition?
Implement gamification in your cart experience and prioritize offering complimentary products or bundles instead of relying solely on discounts to increase average order value and customer satisfaction.
What does this episode say about brand & content?
Adopt an aggressive creative testing strategy for paid social ads, aiming for at least 40 new creatives per week to stay ahead of platform changes like iOS 14.5 and optimize performance.
What does this episode say about customer retention?
Explore integrating a mobile app solution (e.g., TapCart) to provide a "set it and forget it" revenue stream, as it can passively contribute a significant percentage to overall revenue.
What does this episode say about dtc strategy?
Differentiate your brand in competitive markets through strong branding, community building, and a gamified customer experience rather than just product features.
