Bluemercury’s guest Minyi Su discusses strategies for beauty brand loyalty and retaining customers acquired during the peak holiday season.
Bluemercury’s guest Minyi Su discusses strategies for beauty brand loyalty and retaining customers acquired during the peak holiday season.
Explores 'Year Round Retention' with a specific focus on off-season strategies to prevent the common pitfall of brands going silent after the busy holiday period.
Recaps BFCM 2024 and provides a specific playbook for 'Q5'—the crucial post-holiday period for email and SMS retention.