This episode dives into actionable strategies for maintaining customer engagement and driving purchases beyond peak seasons. E-commerce operators will learn how to audit their current retention setup, map customer journeys, and implement effective campaign planning to build a consistent revenue-generating retention engine.
Key takeaways
Implement a 'Retention Rebuilt' audit using provided worksheets to evaluate existing retention efforts and identify gaps in customer journeys.
Utilize campaign and flow planning templates to structure core campaigns and high-impact automations, moving beyond just send volumes to focus on revenue.
Develop year-round strategies to maintain customer engagement and purchasing habits, rather than solely focusing on seasonal spikes.
Leverage email and SMS for continuous engagement and revenue generation, focusing on building a reliable retention engine.
Most brands go quiet after peak season—and that’s where they lose momentum. In this episode of Send It!, Jimmy Kim and Chase Dimond unpack real-world strategies to keep your emails converting and your customers engaged no matter what month it is—from post-holiday slumps to summer slowdowns.From monthly gift guides and upsells to flash sales, goal-oriented campaigns, loyalty perks, and how to personalize it all through segmentation, behavior, and purchase data—this is your playbook for staying relevant 24/7/365.EP 27: Year Round Retention: Off-Season Strategies to Keep Customers Engaged and BuyingHere's what we're diving into:- Why most brands fumble the off-season—and how to fix it- Actionable tips to reignite interest throughout the calendar - Campaign ideas tied to life moments, niche holidays, and goals- Key strategies to maintain engagement (upsells, cross sells, loyalty, & more)- Off-season content ideas: behind-the-scenes, customer stories, contests- How to implement these ideas with segmentation, automation, and personalization- Key metrics to track off-season campaign performanceThank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditRaleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleoneCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving seriou
What does this episode say about customer retention?
Implement a 'Retention Rebuilt' audit using provided worksheets to evaluate existing retention efforts and identify gaps in customer journeys.
What does this episode say about email & sms?
Utilize campaign and flow planning templates to structure core campaigns and high-impact automations, moving beyond just send volumes to focus on revenue.
What does this episode say about dtc strategy?
Develop year-round strategies to maintain customer engagement and purchasing habits, rather than solely focusing on seasonal spikes.
What does this episode say about customer retention?
Leverage email and SMS for continuous engagement and revenue generation, focusing on building a reliable retention engine.
