Discusses media buying mistakes and high-performance strategies for retargeting and the post-click journey to maximize conversions.
Discusses media buying mistakes and high-performance strategies for retargeting and the post-click journey to maximize conversions.
An update on the state of Meta ads in 2024, focusing on retargeting strategies, machine learning, and purchasing psychology.
Meta's Garrick Tiplady and Kitsch's Yingying Kuang discuss scaling creative and nuanced retargeting approaches using AI.