Amazon Holidays & 2021: Diversified Ad Spend, Display Ads & PPC Strategies to Win Big
The Seller's Edge
· with Destaney Wishon
· December 9, 2020
· 29 min
Summary
This episode offers Amazon sellers critical strategies to dominate holiday sales and prepare for 2021. Destaney Wishon from BetterAMS dissects diversified ad spend, advanced PPC tactics, and post-Black Friday remarketing to ensure sustained profitability and competitive advantage in the evolving Amazon landscape.
Key takeaways
Implement diversified ad spend across various Amazon ad types and potentially external platforms to reduce reliance on single strategies and broaden reach.
Rigorously execute split testing on ad creatives, keywords, bids, and targeting to continuously optimize PPC campaigns and identify peak-performing elements.
Develop post-holiday remarketing campaigns to re-engage shoppers who viewed or added products but didn't purchase, converting abandoned carts into sales.
Adjust PPC bids, budgets, and targeting based on seasonal trends and competitor activity to capitalize on heightened holiday demand and maintain optimal performance into 2021.
Integrate Amazon Display Ads with Sponsored Products and Sponsored Brands to create a comprehensive advertising approach and maximize ROI.
What's up Amazon Seller Community! We're talking through PPC & ad strategy for the holidays & 2021 in this episode of Follow The Data, with Amazon ad expert Destaney Wishon from BetterAMS! Destaney will cover topics like: 1. How to compete with diversified ad spend 2. How to handle split testing 3. How to use re-marketing post-Black Friday / Cyber Monday 4. Optimal PPC optimization through the holidays & 2021 5. How eCommerce & Amazon is expected to change through 2021 And a LOT more.. Destaney certainly knows her stuff - we hope you enjoy this episode! Check out Destaney and tap into BetterAMS to set up your Amazon business for success: Website: https://betterams.com/ Facebook: https://www.facebook.com/TheBetterAMS/
Frequently asked about this episode
What does this episode say about amazon advertising strategies?
Implement diversified ad spend across various Amazon ad types and potentially external platforms to reduce reliance on single strategies and broaden reach.
What does this episode say about e-commerce trends?
Rigorously execute split testing on ad creatives, keywords, bids, and targeting to continuously optimize PPC campaigns and identify peak-performing elements.
What does this episode say about holiday sales preparation?
Develop post-holiday remarketing campaigns to re-engage shoppers who viewed or added products but didn't purchase, converting abandoned carts into sales.
What does this episode say about ppc optimization?
Adjust PPC bids, budgets, and targeting based on seasonal trends and competitor activity to capitalize on heightened holiday demand and maintain optimal performance into 2021.
What does this episode say about amazon advertising strategies?
Integrate Amazon Display Ads with Sponsored Products and Sponsored Brands to create a comprehensive advertising approach and maximize ROI.
