A deep dive into why 2025 is the year of Post-Click Optimization (PCO) and how it helps combat rising ad costs.
A deep dive into why 2025 is the year of Post-Click Optimization (PCO) and how it helps combat rising ad costs.
Jordan Gordon and Taylor Cain discuss where ad clicks should land and the frameworks for post-click optimization.
Explores why landing pages are the reason ads fail and how fixing the post-click experience is the key to ROI.