A comprehensive deep dive into why 2025 is the year of Post-Click Optimization (PCO) and how to optimize landing pages to combat rising ad costs.
A comprehensive deep dive into why 2025 is the year of Post-Click Optimization (PCO) and how to optimize landing pages to combat rising ad costs.
Jordan Gordon and Taylor Cain discuss where ad traffic should land, focusing on PCO, landing pages, and PDPs to maximize the value of every click.
Explores why landing pages are often the reason ads fail and provides a strategy for fixing the post-click experience to improve ROAS.