Part 2 of our 5-part series on the question everyone asks: why your ads aren’t working. Most people blame Meta, Google, or their agency. But if your landing page doesn’t do the job, your ads never had a chance. In this episode, we break down: Why do we always start with landing pages, not a full site rebuild? The fastest way to find what’s actually broken is to use the top landing pages. Why product pages on mobile are usually the real battleground The Busy Restaurant Test and why it decides whether people bounce in seconds How to reduce bounce rate and make it feel easy to buy Why pop-ups can wreck first impressions if you block the product How big brands choreograph the entire first visit on purpose The conversion rate and AOV tradeoff that unlocks scale Why Shopify gimmicks often lower conversion instead of raising it If your ROAS is sliding, and you keep tweaking ads, this is your reset. Fix what happens after the click, and the ads suddenly look “better” without changing them. Next episode: your ads are boring. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786