Brett Curry and Paddy McLennan explore full-funnel CRO, focusing on the post-click playbook to scale high-revenue ecommerce brands.
Brett Curry and Paddy McLennan explore full-funnel CRO, focusing on the post-click playbook to scale high-revenue ecommerce brands.
Explores why 2025 is the year of Post-Click Optimization (PCO) and provides strategies for optimizing landing pages to combat rising ad costs.
Discusses the critical 'moment after the click,' comparing landing pages, homepages, and PDPs to determine where traffic should be directed.