To truly unlock growth, e-commerce brands must optimize beyond just ads. This episode reveals how full-funnel CRO, focusing on post-click experiences, can convert more visitors into loyal customers, especially as ad costs rise. Learn to tailor landing pages for different traffic temperatures and leverage advertorials for higher-intent purchases, driving significant ROI for 7, 8, and 9-figure businesses.
Key takeaways
Don't send all traffic to the same page; customize landing pages based on cold, warm, and hot traffic to address their awareness and readiness to buy.
Implement advertorials, especially for products that solve problems or are consumed/applied, to educate consumers and address pain points before presenting the solution.
Leverage customer reviews and surveys to understand 'why' customers buy, then integrate these insights into advertorials or product pages to build trust and resonate with potential buyers.
Optimize product pages for conversions by ensuring congruency between the ad messaging and the on-page experience, guiding the user through the funnel effectively.
The greatest unlock for next-level growth is often not ad tweaks but rather improved full-funnel CRO and better landing page experiences.
Scaling paid ads isn’t just about better creatives or media buying tweaks.Often, the real unlock is what happens after the click.In this episode of eCommerce Evolution, Brett sits down with Paddy McLarnon, founder of PM Digital Designs, to break down full funnel CRO; from advertorial landing pages to value stacking to subscription optimization.If your CAC is creeping up, your conversion rate feels capped, or your subscription churn is eating margin, this episode is packed with practical insights to help you scale profitably.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introduction(05:01) The Biggest CRO Mistakes Brands Make(07:42) Ad-to-Lander Congruency(09:36) Advertorials & Listicles: Real Examples(16:56) Offer Stacking & Value Perception(19:55) Using Customer Surveys to Build Better Copy(25:13) Why Conversion Rate Can Mislead You(29:27) How to Hit a 72% Subscription Take Rate(36:48) Subscription Offer Breakdown: Real Examples(46:10) Buy Box Optimization & Pricing Psychology(50:13) Email, SMS & Follow-Up Flows—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: <a href="https://www.omgcommerce.com/" rel="noopener noreferrer" target="_b
What does this episode say about conversion & cro?
Don't send all traffic to the same page; customize landing pages based on cold, warm, and hot traffic to address their awareness and readiness to buy.
What does this episode say about paid acquisition?
Implement advertorials, especially for products that solve problems or are consumed/applied, to educate consumers and address pain points before presenting the solution.
What does this episode say about brand & content?
Leverage customer reviews and surveys to understand 'why' customers buy, then integrate these insights into advertorials or product pages to build trust and resonate with potential buyers.
What does this episode say about dtc strategy?
Optimize product pages for conversions by ensuring congruency between the ad messaging and the on-page experience, guiding the user through the funnel effectively.
What does this episode say about conversion & cro?
The greatest unlock for next-level growth is often not ad tweaks but rather improved full-funnel CRO and better landing page experiences.
