Jack Stratten explores how the world’s most innovative retail stores are bridging the gap between physical and digital to create memorable brand experiences.
Jack Stratten explores how the world’s most innovative retail stores are bridging the gap between physical and digital to create memorable brand experiences.
This episode investigates the evolution of the customer journey, specifically looking at how to fix the divide between digital and physical touchpoints.
Phillip and Brian discuss the 'Phygital' experience and how new hardware like spatial computing devices are redefining the physical retail boundary.